The 1968 Dodge Charger is a legendary muscle car known for its iconic design and powerful performance. In the world of custom car builds, one name stands out: Pure Vision Design. This renowned custom shop, led by the talented Steve Strope, has taken the 1968 Charger to new heights with their exceptional craftsmanship and attention to detail.
The Significance of Drag Racing in the 1960s
During the 1960s, drag racing became a popular motorsport and a driving force behind the automotive industry. Car manufacturers, including Dodge, recognized the importance of drag racing in promoting their street performance vehicles. Dodge had already made a name for itself with the powerful 426 Hemi engine and its success in the Superstock class.
The Evolution of the Dodge Charger
In 1967, Dodge introduced the Charger, a sleek and stylish muscle car that captured the attention of enthusiasts. However, it was the 1968 model year that truly elevated the Charger’s status. The designers at Dodge made significant changes to the exterior, transforming it into one of the most visually striking muscle cars of all time.
The Concept Behind the Customization
Pure Vision Design’s customization of the 1968 Dodge Charger takes inspiration from the original design while adding their unique twist. The concept behind this build was to retain the original interior of the Charger while completely transforming the exterior. The result is a car that combines the best of both worlds, showcasing the classic beauty of the Charger with a modern and aggressive appearance.
The Expertise of Steve Strope
Steve Strope, the mastermind behind Pure Vision Design, is widely recognized as a Mopar enthusiast and a pioneer in the Pro Touring Chrysler Mopar movement. Alongside Matt Delaney, he has been at the forefront of customizing Chrysler vehicles, earning a reputation for his exceptional craftsmanship and innovative designs. With his expertise, Steve Strope has brought a new level of excellence to the customization of the 1968 Dodge Charger.
The Masculine Design of the 1968 Charger
When it comes to masculine-looking muscle cars, few can rival the 1968 Dodge Charger. While other cars, such as the 1969 fastback Mustang, have their own appeal, the Charger exudes a unique sense of power and aggression. With its long, muscular body and intimidating presence, the 1968 Charger demands attention on the road. It represents the epitome of American muscle car design.
Performance Modifications
Pure Vision Design didn’t just focus on the Charger’s aesthetics; they also enhanced its performance capabilities. The suspension received an upgrade with components from AlterKtion, a company specializing in suspension solutions for Chrysler vehicles. The tubular K-frame, adjustable coilovers, and rack-and-pinion steering provided improved handling and a reduction in weight, enhancing the Charger’s overall performance.
The Transmission Upgrade
To complement the powerful engine, Pure Vision Design incorporated a transmission upgrade. Instead of the original A833 Hemi four-speed transmission, they opted for a modern carbon copy version by Jamie Passon of Passon Performance.
This lightweight aluminum case transmission retained the classic exterior appearance but offered improved gear ratios, including overdrive. The upgrade provided better drivability without compromising the Charger’s performance.
Customizing the Gauge Cluster
One area where Pure Vision Design excelled in customization was the gauge cluster. The factory design featured four small gauges and a large speedometer and tachometer offset to accommodate space limitations. However, Shannon at Redline Gauge Works undertook the task of redesigning the gauge layout. By cutting and rearranging the plastic piece and the pop metal frame, they created a new configuration that improved visibility. Additionally, handmade rings were crafted, and the original gauge faces were modified for a seamless and professional look.
Attention to Detail in the Interior
Pure Vision Design’s dedication to detail extended to every aspect of the interior. Each gauge ring was meticulously handcrafted, capturing the essence of the Charger’s original design.
Furthermore, the sparkly steering wheel became a focal point, adding a touch of elegance and personalization. The interior modifications were not only visually appealing but also enhanced the overall driving experience.
Exterior Modifications
While the interior received its fair share of attention, Pure Vision Design didn’t neglect the exterior of the 1968 Dodge Charger. The exterior modifications were carefully executed to maintain the classic look of the Charger while incorporating modern touches that set it apart from the rest.
One notable exterior modification is the inclusion of wider rear tires, giving the Charger a more aggressive stance. This modification was inspired by the trends of the late ’60s and early ’70s, where muscle cars were often equipped with beefier rear tires to improve traction and handling. The wider tires not only enhance the Charger’s performance but also add to its visual appeal, exuding power and confidence.
Another eye-catching feature is the unique paint scheme chosen for this custom build. The combination of colors, expertly chosen by Steve Strope, creates a mesmerizing effect. The interplay between blue, purple, and red creates a dynamic and captivating look that catches the eye from every angle. It’s a testament to the attention to detail and artistic vision that Pure Vision Design brings to their projects.
To complete the exterior transformation, Pure Vision Design incorporated subtle yet impactful details. Custom decals with the initials “KW” (representing the owner, Carl Williams) were strategically placed on the center of the rear wheels, adding a personal touch to the design. These thoughtful details demonstrate the level of customization and personalization that Pure Vision Design offers to their clients.
Driving the Custom 1968 Dodge Charger
Behind the wheel of this custom 1968 Dodge Charger, you can truly appreciate the fusion of classic style and modern performance. The power of the Hemi engine, combined with the upgraded suspension, provides an exhilarating driving experience. The Charger’s iconic rumble resonates through the exhaust, leaving no doubt about its raw power.
As you sit in the driver’s seat, you’ll notice the meticulously crafted gauge cluster. The redesigned layout and improved visibility allow you to easily monitor the car’s vital information. Each gauge reflects the dedication and precision that went into its creation, enhancing the overall aesthetic and functionality of the interior.
Taking this custom Charger for a drive is a testament to the expertise and craftsmanship of Pure Vision Design. The smoothness of the ride, even at higher speeds, showcases the attention to detail given to the suspension and drivetrain. Whether cruising down the highway or navigating winding roads, the custom Charger handles with confidence and precision.
Conclusion
In conclusion, the custom 1968 Dodge Charger by Pure Vision Design is a testament to the artistry and ingenuity of automotive customization. Steve Strope and his team have taken a classic muscle car and transformed it into a stunning masterpiece that seamlessly blends the best of the past with the innovations of the present.
From the masculine design and performance modifications to the meticulous attention to detail in the interior and exterior, every aspect of this custom Charger reflects Pure Vision Design’s commitment to excellence. It’s a car that demands attention and admiration wherever it goes.
Owning a custom 1968 Dodge Charger by Pure Vision Design is more than owning a car—it’s owning a work of art, a symbol of power, and a piece of automotive history. It’s an embodiment of the passion and craftsmanship that go into creating a truly remarkable vehicle.
So, if you’re a Mopar enthusiast or simply someone who appreciates the beauty and performance of classic muscle cars, the custom 1968 Dodge Charger by Pure Vision Design is an undeniable masterpiece that is sure to ignite your automotive passion and leave a lasting impression. Experience the thrill of driving a one-of-a-kind machine that seamlessly blends the past and the present—truly a pure vision of automotive excellence
