1969 Hurst/Olds: A Powerful Muscle Car with a Unique Legacy

The collaboration between Dr. Oldsmobile and George Hearst resulted in the creation of a remarkable car that left a lasting impression. Motor Trend magazine even labeled it as mind-shattering. Let’s delve into the details of the 1969 Hurst/Olds muscle car, a true gem in the automotive world.

Appearance and performance package of the Hurst/Olds

In 1968 and 1969, George Hearst collaborated with Jack Watson and Bill to introduce the Hurst/Olds limited edition Cutlass. This special car defied the 400 cubic inch size limit by featuring a larger engine. The Hurst/Olds became a symbol of uniqueness and innovation in the automotive industry.

The Hurst/Olds wasn’t just about the engine; it offered a complete package that enhanced both its appearance and performance. Starting off as white 442 holiday coupes, these cars had a distinct characteristic – the absence of 442 badging. Interestingly, the engines were installed on the factory assembly line, but the cars weren’t finished in the Oldsmobile plant. Here’s where the loophole came into play.


The 1969 Hurst/Olds was designed to turn heads with its distinctive exterior features. The combination of cameo white paint and gold stripes made it instantly recognizable as a Hurst/Olds. The stripes ran along the sides of the car, adding a touch of sportiness and elegance. Additionally, the Hurst/Olds featured a special 15×7 inch Super Stock two-wheel design, finished in silver, which perfectly complemented the overall look of the car. These wheels were not only stylish but also enhanced the vehicle’s performance on the road.

One of the standout features of the 1969 Hurst/Olds was its aggressive fiberglass hood scoop. Not only did it add a bold and powerful aesthetic to the car, but it also served a functional purpose. The hood scoop allowed cold air to be funneled directly into the 455 cubic inch Oldsmobile engine, providing optimal air intake for improved performance. This attention to detail in both form and function set the Hurst/Olds apart from other muscle cars of its time.

The 1969 Hurst/Olds featured a prominent wing on the rear, which not only added to its aggressive appearance but also provided aerodynamic benefits. The wing helped to increase downforce and stability at high speeds, making the Hurst/Olds a formidable contender on the road. Furthermore, the gold stripes that adorned the car’s exterior were more than just a visual element. They were painted on the headrests as well, creating a cohesive and attention-grabbing design throughout the vehicle. The Hurst/Olds was a true symbol of style, performance, and attention to detail in every aspect of its exterior design.

Stylish and Performance-Oriented: The Special Super Stock Wheels

The 1969 Hurst/Olds was equipped with special Super Stock wheels that perfectly complemented its overall design and performance. These wheels measured 15×7 inches and featured a stylish and eye-catching design. In our particular example, the wheels were finished in silver, adding a touch of sophistication to the car’s appearance. The Super Stock wheels not only enhanced the visual appeal of the Hurst/Olds but also contributed to its performance on the road. With their wider dimensions, these wheels provided improved grip and stability, allowing the car to handle corners with confidence and unleash its power on the open road.

To complement the special Super Stock wheels, the 1969 Hurst/Olds was fitted with high-performance tires. These tires were carefully selected to optimize the car’s handling and maximize its power output. With their superior grip and traction, the performance tires allowed the Hurst/Olds to deliver impressive acceleration and confident braking. Whether taking on tight turns or cruising down the highway, the combination of the Super Stock wheels and performance tires ensured that the driver experienced the full potential of this exceptional muscle car.

No detail was overlooked when it came to the design of the 1969 Hurst/Olds, and the wheels were no exception. Each wheel featured a Hurst/Olds wheel badge, proudly displaying the car’s heritage and exclusivity. These badges added a touch of elegance and served as a subtle reminder of the car’s unique identity. From the custom silver finish of the wheels to the prominent Hurst/Olds badges, every aspect of the wheel design contributed to the overall appeal and performance of this remarkable muscle car.

The powerhouse under the hood

The heart of the 1969 Hurst/Olds lay in its powerful engine. In a brilliant engineering move, the team utilized a 455 short block sourced from the Toronado, allowing them to exceed the 400 cubic inch size limit imposed by General Motors. By going beyond the conventional constraints, the Hurst/Olds unleashed a new level of performance that set it apart from its counterparts. This bold decision showcased the determination and ingenuity of the engineers involved in creating this exceptional muscle car.

The engine of the Hurst/Olds shared certain components with the Toronado, such as the block, crank, and rods. However, it incorporated a range of unique features to enhance its performance. Notably, the Hurst/Olds engine boasted a four-barrel Quadrajet carburetor, which optimized fuel delivery for increased power and efficiency. Additionally, a specific cast-iron intake manifold was exclusively designed for the 1969 Hurst/Olds, further enhancing its performance capabilities. These thoughtful additions and modifications ensured that the engine delivered exceptional power and a thrilling driving experience.

The camshaft of the Hurst/Olds was similar to the olds W34-4 cam, known for its high-performance characteristics. This carefully selected camshaft profile allowed the engine to optimize airflow and achieve impressive power output. Coupled with a turbo 400 transmission, the Hurst/Olds seamlessly transferred power to the wheels. The transmission, operated by a Hurst dual gate shifter, provided precise and swift gear changes, allowing drivers to experience the full potential of the engine. The combination of the high-performance camshaft, robust transmission, and the Hurst shifter ensured an exhilarating and engaging driving experience.

With its powerful engine, advanced components, and seamless transmission, the 1969 Hurst/Olds offered an unrivaled driving experience. The torque-rich 455 engine, with its impressive horsepower and exceptional low-end grunt, propelled the car forward with authority. Whether cruising on the open road or accelerating from a standstill, the Hurst/Olds delivered exhilarating performance that left a lasting impression. The marriage of power and precision made every drive in the Hurst/Olds an unforgettable adventure, solidifying its status as an iconic muscle car.

Performance and specifications

The performance of the Hurst/Olds was nothing short of impressive. With a power output of 380 horsepower and 500 foot-pounds of torque, it had ample power to satisfy any enthusiast. The acceleration was remarkable, with zero to sixty times under six seconds. The Hurst/Olds featured a 325:1 limited-slip rear axle, enabling it to achieve high speeds and quick quarter-mile times. Its performance and specifications were highly regarded by automotive enthusiasts and professionals alike.

The iconic gold and white color combination

One of the defining characteristics of the Hurst/Olds was its iconic gold and white color combination. The exclusive fire frost gold color was found only on the 1969 versions, adding to its rarity and desirability.

Notably, the gold stripes that adorned the exterior were also present on the headrests of the car. In the case of convertibles, the gold stripe was even painted on the convertible top. This attention to detail and consistency made the Hurst/Olds truly exceptional.

The interior

The interior of the 1969 Hurst/Olds is a testament to luxury and comfort. Step inside, and you’ll be greeted by a spacious and inviting cabin. The seats, upholstered in high-quality materials, provide ample support and cushioning, ensuring a comfortable ride even during long journeys. The attention to detail is evident in the craftsmanship of the interior, with meticulous stitching and refined finishes throughout. From the moment you settle into the driver’s seat, you’ll appreciate the thoughtful design that combines both style and functionality.

The cockpit of the Hurst/Olds is driver-focused, putting everything you need within easy reach. The instrumentation is clear and concise, providing essential information at a glance. A built-in clock is integrated into the tachometer, adding a touch of sophistication. The inclusion of features such as cruise control and a tilt wheel further enhances the driving experience, allowing you to tailor the car to your preferences. The Hurst/Olds is designed to make every journey effortless and enjoyable, whether you’re cruising down the highway or tackling winding roads.

In terms of entertainment, the 1969 Hurst/Olds comes equipped with an AM radio that includes a factory 8-track player. This feature was a testament to the car’s commitment to offering the latest technology and convenience. Imagine cruising down the road, enjoying your favorite tunes through the crisp and clear sound system. Additionally, a map light located underneath the mirror ensures visibility during nighttime drives, adding to the overall convenience and functionality of the interior.

One of the standout features of the interior is the first dual-gate shifter. This innovative design allows for a more engaging and enjoyable driving experience, even with the automatic transmission. The dual-gate shifter provides precise gear changes, giving you greater control over the car’s performance. It adds a level of excitement to every drive, making you feel more connected to the vehicle. Combined with other luxurious amenities, the interior of the 1969 Hurst/Olds creates an environment that exudes both comfort and performance.


The 1969 Hurst/Olds muscle car stands as a testament to the innovation and ingenuity of the automotive industry. Its bold design, powerful engine, and unique features make it an icon among muscle car enthusiasts. With its rarity and exclusivity, the Hurst/Olds continues to capture the hearts of collectors and automotive enthusiasts worldwide.

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